Cookies for use-based online advertising
We reserve the right to also use information that we have obtained by means of cookies from an analysis of the usage behaviour of visitors to our websites to show you specific advertising for certain of our products on our own websites. We believe that you as the user will benefit from this, because we show you advertising or content which, based on your user behaviour, we have reason to assume matches your interests, and you are therefore shown less randomly scattered advertising or certain content that could interest you less.
We as a company have voluntarily subjected ourselves to self-regulation of the German Data Privacy Council for Online Advertising (DDOW). You can find the self-regulatory code applicable to us and further information at this link: www.meine-cookies.org/ddow.html.
Here is how you can prevent cookies from being stored on your hard drive and/or delete them
You can set your web browser in such a way that cookies are prevented from being saved to your hard drive and/or you are asked each time whether you are in agreement with cookies being enabled. You can also at any time delete cookies that have been enabled again. You can find out how all this works in detail from your browser’s operating manual. You will find an explanation in words and pictures for the web browsers Firefox, Microsoft Internet Explorer and Google Chrome at this link: http://www.meine-cookies.org/cookies_verwalten/index.html. If you not allow cookies to be stored, this may lead to functional restrictions of our website.
Cookies used by us
(1) Google Analytics
This website uses Google Analytics, a web analysis service of Google Inc. (“Google”). Google Analytics uses a specific form of “cookie,”i.e. text file, which is stored on your computer and enables an analysis of your use of the website. The information about your use of this website generated by the cookie is generally transmitted to a Google server in the USA and stored there. We would like to point out that Google Analytics has been expanded on this website to include the code “gat._anonymizeIp();” to ensure the anonymized recording of IP addresses (so-called IP masking). Due to the IP anonymization on this website, your IP address is shortened by Google within the territory of the EU and the Treaty States of the European Economic Community. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there.
(2) Google AdWords
This website uses Google AdWords, an analysis service of Google, and conversion tracking, which is part of Google AdWords. This is how it works: When you click on an advertisement displayed by Google, Google AdWords stores a cookie for conversion tracking (a “conversion cookie”) on the hard drive of your computer. Such cookies lose their validity after 30 days and do not make it possible for you to be personally identified. Should you visit certain pages on our website, we and Google can recognise that you have clicked on the advertisement and were re-directed to this page.
The information obtained by way of the conversion cookies serves the purpose of generating statistics for AdWords customers who utilise conversion tracking. Through these statistics we find out the total number of users who have clicked on the advertisement displayed by Google and accessed a page with a conversion tracking tag.
We also use Google Analytics to analyze data from AdWords and any cookies from “DoubleClick”for statistical purposes. If you do not want this to be done, you can deactivate it with the Ad Preferences Manager (https://www.google.co.in/settings/u/0/ads?hl=en).
For further information on the terms and conditions of use and data privacy with regard to Google AdWords, please visit: http://www.google.de/policies/technologies/ads/.
(3) Google DoubleClick
We use the Google DoubleClick function on our websites in order to evaluate the use of the website and make it possible for us, Google and other advertisers who co-operate with DoubleClick to be able to present to you with user-relevant advertising. For this purpose, a cookie is installed on the hard drive of your computer. With the aid of such cookies, your browser is allocated an anonymous identification number, and information on the advertising shown in your browser and its being accessed is collected. The information generated by the cookie on your use of websites is usually transferred to a Google server in the USA and saved there. Based on the information collected, interest-related categories are allocated to your browser. These categories are used to display interest-related advertisements.
Besides changing your browser settings, you can also permanently deactivate the DoubleClick cookie with the aid of a browser plug-in. With the plug-in, your deactivation settings for this browser are retained, even if you delete all cookies. You can obtain the browser plug-in for permanent deactivation here.
By using our website, you agree to the DoubleClick cookie being inserted and thus usage data from you being collected, saved and used in the manner described above for the purpose specified. You moreover agree that your data will be stored in cookies beyond the end of the browser session and can for example be accessed again when you next visit websites. You can revoke this consent at any time with effect for the future by deleting the DoubleClick cookie and permanently deactivating it.
This website uses the Evergage (Salesforce Interaction Studio) tool for personalization. It allows us to display personalized content based on website actions (e.g. click, viewing time, entering a search term) and to better understand the needs of our website visitors. For example, we are then able to show you products that you might like or, as a myNIVEA loyalty program user, send you a message by e-mail if you have forgotten products in your shopping cart.
We transfer also the collected data to the relevant internal departments for processing and to other affiliated companies within the Beiersdorf Group or to external service providers, contract processors (e.g. platform-, hosting, support and analysis service providers) in accordance with the required purposes (for website analysis). Main service provider is salesforce.com Germany GmbH, Germany. Platform/hosting providers will have access to personal data from a third country (countries outside the European Economic Area). As an appropriate safeguard we have agreed on standard contractual clauses pursuant to Art. 46 GDPR with these providers. More information on this topic is published here:
You can disable Evergage via the cookie settings here.
If the data is merged with your profile, the data will be deleted accordingly when you delete your myNIVEA profile.
Lifetime of cookies: up to 180 days (this only applies to cookies set via this website).
Storage period: 2 years (this only applies to the data collected from the cookies).
Art. 6 (1) a GDPR (consent)
7. Social plug-ins/integration through Shariff
Social plug-ins (“plug-ins”) of social networks are used on our websites, in particular the “Share” or “Share with friends” button of the provider “Facebook“, whose website facebook.com is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. Facebook Ireland Limited, Hanover Reach, 5-7 Hanover Quay, Dublin 2, Ireland, is responsible for the German website, facebook.de. The plug-ins are usually marked with a Facebook logo. Besides Facebook, we use plug-ins from “Google+” (Provider: Google Inc., Amphitheatre Parkway, Mountain View, CA 94043, USA), “Twitter” (Provider: Twitter, Inc., 1355 Market St, Suite 900, San Francisco, CA 94103) and “Pinterest” (Provider: Pinterest Inc., 808 Brannan Street San Francisco, CA 94103, USA).
For data privacy reasons, we have deliberately decided against utilising direct plug-ins of social networks on our websites. Instead, we use the “Shariff” solution. With the aid of Shariff, we can determine for ourselves when and whether data is transmitted to the operator of the respective social networks. For this reason there is essentially no data automatically transmitted to social networks such as Facebook, Google+, Twitter or Pinterest when you access our website. Only if you yourself actively click on the respective button does your web browser produce a connection to the respective social network's servers, i.e. by clicking on the respective button (e.g. “Pass on”, “Share” or “Share with friends”) you agree that your web browser will produce a link to the respective social network's servers and transmit usage data to the respective operator of the social network.