On 13th December 2014, amidst excited students and proud mothers, NIVEA India launched the 1st leg of Mom’s Touch in Mumbai. Under this programme, students from Mumbai’s Santa Cruz Municipal School, who had 100% attendance in a semester were selected. The mothers of selected students were presented with 3 month’s ration (staples) by NIVEA as a tribute to their efforts.
The initiative had a far-reaching effect. It led to a notable improvement in the students’ attendance and better participation of parents in the PTA meetings and community service workshops. This has encouraged us to plan for the next phase of the initiative where more than 400 students will be selected and their mothers will be supported.
Members of Aseema, Ms. Dilbur Parakh, Chairperson and Trustee, Ms. Neela Kapadia, Trustee and Dr. Indra Munshi, Advisor were present along with Managing Director of NIVEA India, Mr. Rakshit Hargave, and other NIVEA colleagues.