MOM’s TOUCH: THE POWER OF CARE

Moms Touch Logo

Through our corporate social responsibility program Mom’s Touch, NIVEA salutes and supports underprivileged mothers who have transformed the lives of their children.

NOBODY CARES LIKE MOM

Every mother wants the best for her child. But not all of them have the means for it. NIVEA Mom’s Touch is a social initiative to help such mothers. Mothers who struggle with adversity every single day. Mothers who face impossible odds. But stop at nothing to secure their child’s future.
These are extraordinary mothers. And this film shows the story of their extraordinary care. Told by the very children they care for the most.

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If it weren’t for their mothers, these children would almost certainly have dropped out of school and fallen victim to child labor and neglect. With the help of Aseema Charitable Trust, NIVEA is reaching out to such mothers who strive to send their kids to school instead. To recognize their efforts and to encourage more mothers to do the same, NIVEA is providing them with household groceries. So their children don’t have to earn it for them.
Even you can help, by simply sharing this video. NIVEA will contribute 100 grams of rice each time you share this video*.

10,08,958 PEOPLE CARE TO HELP

THE STORY OF TAMANNA’S MOTHER, SHABANA

Shabana wanted an education. She also wanted to see the world. But her parents didn’t give her that opportunity. Having married young, she had to give up on a lot of dreams. But today, she will not give up the dream of educating her daughter, Tamanna.

THE STORY OF VISHAL’S MOTHER, SWATI

Swati's day starts at 4 am. After finishing all the household chores and getting her son ready for school, she goes to work. Employed as a security guard in Ville Parle, Swati works for 12 hours straight. Life’s difficult but she smiles through it all because her son goes to school.

THE STORY OF AALIYA AND SOLIYA’S MOTHER, NASEEM

She married young. She let go of many dreams. But she has held on to one. Educating her daughters, so they never have to struggle like her.

Aseema

CONTRIBUTE TO ASEEMA CHARITABLE TRUST

You can also support these mothers by directly donating to Aseema Charitable Trust, an organization dedicated to provide quality education to children from marginalized communities.

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Memorable Caring Moments

On 13th December 2014, amidst excited students and proud mothers, NIVEA India launched the 1st leg of Mom’s Touch in Mumbai. Under this programme, students from Mumbai’s Santa Cruz Municipal School, who had 100% attendance in a semester were selected. The mothers of selected students were presented with 3 month’s ration (staples) by NIVEA as a tribute to their efforts.

The initiative had a far-reaching effect. It led to a notable improvement in the students’ attendance and better participation of parents in the PTA meetings and community service workshops. This has encouraged us to plan for the next phase of the initiative where more than 400 students will be selected and their mothers will be supported.

Members of Aseema, Ms. Dilbur Parakh, Chairperson and Trustee, Ms. Neela Kapadia, Trustee and Dr. Indra Munshi, Advisor were present along with Managing Director of NIVEA India, Mr. Rakshit Hargave, and other NIVEA colleagues.

Moms touch Gallery

Moms touch Gallery

* Terms and Conditions Apply
1. A social initiative by NIVEA India Private Limited.
2. Participation in the initiative is voluntary and not solicited.
3. Limited period scheme - valid for shares made between 3rd July 2015 to 2nd August 2015 only (both days inclusive).
4. 100 gms. rice to be donated by NIVEA, against every share made during the above period.
5. Contributions subject to a maximum limit fixed by NIVEA at its discretion.
6. Contributions to be applied for the beneficiaries of mid-day meal scheme.
7. All intellectual property rights and creative designs are the exclusive property of NIVEA India Private Limited and not to be used or reproduced without prior permission.
8. Details of the program are subject to revision or change, without prior intimation.
9. No inquiry or grievance on the modalities of the program shall be entertained.
10. All rights reserved with NIVEA India Private Limited.
11. Jurisdiction of the municipal limits of Mumbai City shall apply.