NIVEA - Home of skin and beauty care products
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  • 100 years of NIVEA stories

Discover 100 years

of NIVEA stories

  • The NIVEA Ball

    Fun in the sun

    In the 1960s, NIVEA was one of the world’s bestselling skincare brands. Yet one of our most popular items wasn’t a skincare product.

  • Different Skin

    Different Needs

    Throughout our history, we’ve developed new products to both meet the needs of specific skin types and keep up with the changing times.

  • NIVEA skincare

    Today, Tomorrow, for Life

    Our skin is a thing of wonder. It protects us from the heat and the cold. But more than anything, it keeps us in touch with the world that surrounds us.

  • The NIVEA Boys

    Fresh faces of a new era

    The 1920s saw a complete transformation in our brand. With this came three boys who became the new faces of NIVEA – and captured a nation’s hearts.

  • A global success

    A revolution in skincare

    After years of research, NIVEA made a discovery that swept the world – and created our bestselling anti-wrinkle cream.

  • NIVEA at the beach

    Sun, sand and skincare

    Beach culture has evolved dramatically over the years. And NIVEA has been there through all the changes to care for and protect your skin.

  • How it all

    began

  • One blue tin, 100

    years of memories

  • The NIVEA Girls

    a competition

  • Fan mail from

    the world

  • The Search for

    Better Skincare

  • Bringing NIVEA

    to the world

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